OUR DATA

More than clips. Actionable intelligence.

Every article is automatically enriched with sentiment, ownership, reach estimates, crisis alerts, and more — all analyzed through the lens of your client's specific goals and PR strategy.

Analysis tuned to your client

When you create a collection in Briifd, you define your client's description, PR strategy, and relevance criteria. Every AI-analyzed field below is processed through this context — so sentiment, ownership, crisis alerts, and PR opportunities are assessed from your client's perspective, not generic article tone.

How data is populated

Scraped Automatically extracted from the original article webpage.
AI-Analyzed Generated by AI analysis of the full article text, tailored to your client's context.
Computed Calculated using statistical models based on outlet traffic data and article characteristics.
User Input Manually entered or adjusted by your team.
System Automatically generated timestamps and metadata.

Article

Core article information extracted from the original source.

Date

Scraped

The date the article was published, extracted from the source page or monitoring alert email.

Outlet

Scraped

The publication or media outlet that published the article (e.g., The New York Times, TechCrunch). Automatically identified from the article URL.

Title

Scraped

The article's headline as it appears on the original page.

Link

Scraped

Direct URL to the original article. Redirect links from monitoring services like Meltwater are automatically resolved to the actual article URL.

Media Type

AI-Analyzed

The type of media: news, blog, broadcast, print, podcast, social, forum, video, or press release. Classified by AI after reading the full article.

Snippet

Scraped

A short description or lead paragraph from the original article page, typically the first 1–2 sentences.

Summary

AI-Analyzed

A concise one-sentence summary of the article's main point, generated by AI after reading the full text. Designed to help you decide whether to read the full article.

Key Points

AI-Analyzed

Bullet-point extraction of the article's key facts, data points, and quotes. Captures all major information so you can understand the article without reading it in full.

Analysis

AI-powered analysis of tone, media type, and geographic context.

Sentiment

AI-Analyzed

Whether the article's coverage is positive, negative, or neutral — assessed specifically in the context of your client's goals and messaging, not just the article's overall tone.

Related Fields

Explanation: A brief explanation of why the AI assigned this sentiment rating, referencing specific language or framing in the article. AI-Analyzed

Ownership

AI-Analyzed

Classifies coverage as earned (independent journalism), owned (company-controlled content like press releases), or paid (sponsored content, ads). Critical for distinguishing genuine media pickup from paid placements.

Related Fields

Explanation: Why the AI classified this article as earned, owned, or paid media, citing specific indicators found in the text. AI-Analyzed

Country

AI-Analyzed

The country the article is about or where the outlet is based, using ISO country codes (e.g., US, GB, CA). Useful for geographic coverage analysis.

Region

AI-Analyzed

The state, province, or region relevant to the article (e.g., US-CA for California, GB-LND for London). Enables sub-national geographic filtering.

Reach

Audience size estimates and content relevance scoring.

Impressions

Computed

Estimated number of people who may have seen this article, calculated from the outlet's web traffic ranking and adjusted for headline engagement factors and article prominence.

Related Fields

Min: The lower bound of the estimated impressions range. Computed
Max: The upper bound of the estimated impressions range. Computed
Explanation: How the impressions estimate was calculated, including the data sources and adjustments applied. Computed

Interest Score

AI-Analyzed

A 1–5 rating of how interesting and relevant this article is likely to be for your team. A score of 3 is average; 5 means exceptionally noteworthy. Based on the outlet, topic alignment, and content uniqueness.

Related Fields

Explanation: Why the AI rated this article's interest level the way it did. AI-Analyzed

Prominence Score

AI-Analyzed

A 1–5 rating of how prominently your client's topic is featured in the article. A score of 1 means a brief mention among other subjects; 5 means the article is entirely about your topic.

PR Insights

Actionable intelligence for PR teams — opportunities, risks, and key quotes.

PR Opportunity

AI-Analyzed

Flags articles that present a clear positive opportunity for your client — awards, favorable coverage, innovation launches, or partnership announcements worth amplifying.

Related Fields

Explanation: What the specific opportunity is and why it may be worth acting on. AI-Analyzed

PR Crisis

AI-Analyzed

Flags articles that pose potential reputational risk — scandals, negative press, controversies, or harmful events that may require a response.

Related Fields

Explanation: The specific concern and why it could affect your client's reputation. AI-Analyzed

Notable Quotes

AI-Analyzed

Significant quotes extracted from the article, including the speaker's name and context. Useful for client reports and social media amplification.

Spokesperson Statements

AI-Analyzed

Key statements from organizational representatives or spokespeople found in the article. Tracks what companies are saying publicly about your client's topic.

Other

Search context, data quality indicators, and user annotations.

Search Term

Scraped

The specific search query or alert that originally found this article. Helps trace which monitoring terms are generating the most coverage.

Keyword Tags

AI-Analyzed

Up to 5 key themes or entities extracted from the article that align with your monitoring interests. Useful for filtering and trend analysis.

Confidence Score

AI-Analyzed

A 1–5 self-assessment of how confident the AI is in its analysis. Lower scores (1–2) indicate the article text was garbled, too short, or mostly ads — metrics should be verified manually.

Related Fields

Explanation: What factors affected the confidence rating, such as text quality issues or ambiguous content. AI-Analyzed

Order

User Input

A manual sorting position you can assign to prioritize articles within a collection. Useful for arranging coverage in a specific order for client reports and presentations.

Notes

User Input

Free-text annotations added by your team. Use for internal context, follow-up reminders, or client-specific observations.

Created

System

When this article was first added to Briifd.

Metrics Updated

System

The last time this article's AI-generated metrics were recalculated. Useful for tracking when articles were reprocessed.

AI-generated analysis is designed to accelerate your workflow, not replace editorial judgment. While our models are highly accurate and continuously improving, we recommend verifying critical data points — especially for crisis alerts and high-stakes client reporting. The Confidence Score on each article helps you quickly identify which results may need a closer look.

Turn your media alerts into structured intelligence

Forward your Meltwater, Cision, or Google alerts and get every data point above — automatically, for every article, tuned to each client.

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