For PR & Communications Agencies

Track narratives, not just mentions

Make your $30K+ monitoring investment actually useful. Custom AI analysis for each client's strategic priorities—not generic sentiment, but the specific themes and narratives they care about.

Schedule a Demo See Case Study

Used by agencies serving Fortune 500 clients

app.briifd.com
Greenleaf Foods
Media Clips47

Yahoo News · 1/27/2026

Greenleaf's new CMO on how the brand's latest ad meets consumer trends

News50,000 impressions

Finimize · 1/27/2026

Greenleaf's Next Earnings Will Test Whether Sales Are Stabilizing

News10,000 impressions

Food Dive · 1/27/2026

Greenleaf Foods stock rises as market demand shifts

News20,000 impressions

The Problem

Your monitoring tool delivers the clips. Now what?

Meltwater and Cision are excellent at finding coverage. But you still spend hours manually reading clips to extract strategic insights for each client.

Volume overwhelm

300 clips delivered. Only 12 actually matter for your client.

Smart Filtering

Our AI learns each client's priorities and automatically filters out noise. Instead of manually reading 300 clips, you instantly see the 12 that actually matter for your client's goals.

Generic sentiment

Everything marked 'negative' because your client is in a challenging industry.

Context-Aware Analysis

We train custom AI models on each client's industry, competitive landscape, and strategic objectives. The same article can be tagged 'negative' for one client and 'opportunity' for another—because context matters.

No strategic insight

You still read every article to categorize and find the insights. What are you paying for?

Automated Category Tracking

Define custom categories for each client (blame attribution, key messages, competitive mentions). Our AI reads every article and automatically tags them, then shows you how those themes trend over time.

Clip service, not intelligence

Is this coverage good or bad for us? Generic tools don't understand your client's unique goals.

Strategic Intelligence Dashboard

See at a glance which narratives are gaining traction, how sentiment is shifting, and which themes need attention. No manual reading required—the AI does the categorization, you make the strategic decisions.

Transparent monthly pricing. No enterprise quotes. No annual lock-in.

See Transparent Pricing

What We Deliver

Intelligence layer for your monitoring tool

Your monitoring tool delivers clips. Briifd adds strategic analysis, custom tagging, and trend tracking on top.

Custom AI Tagging

Track what matters to each client

Define custom categories for each client's strategic priorities—who's being blamed, key messages, competitive threats. AI automatically tags all coverage, and you track trends over time to spot what's changing.

Client-Specific Intelligence

AI that knows YOUR client

We train custom AI models on each client's context, goals, and industry. The same article can be positive for one client, negative for another. Our analysis understands that.

Strategic Intelligence

From data → insight → strategy

Track which themes are trending in coverage, measure campaign effectiveness, and monitor competitive positioning. Intelligence you can act on, not just clip counts.

Built for Agencies

Manage all your clients in one place

Every client gets custom analysis frameworks, separate dashboards, and branded reports. You get one platform, consistent insights, and transparent per-client pricing.

Case Study

Tracking healthcare blame narratives for a Fortune 500 client

How a major PR agency uses Briifd to monitor who gets blamed for rising healthcare costs

The Challenge

A major insurance company needed to monitor how responsibility for rising healthcare costs was portrayed across 200+ articles per month. Their agency team was spending 8+ hours every week manually reading articles and categorizing whether hospitals, insurance companies, pharmaceutical companies, or government policy was being blamed.

Their monitoring tool delivered the clips but offered no way to track this critical strategic question: "Who's getting blamed this week?"

The Solution

Using Briifd's AI tagging engine, the team quickly set up four analysis tags to automatically track blame attribution:

🏥 Hospital Systems

Blamed for high facility costs, overcharges

🏛️ Insurance Companies

Blamed for denials, high premiums

💊 Pharmaceutical Companies

Blamed for drug prices, profiteering

🏛️ Government/Policy

Blamed for regulation failures, Medicare gaps

The AI reads every article and automatically applies these tags. The team now spends 20 minutes per week reviewing the dashboard instead of 8 hours reading articles.

The Results

97%

Time saved per week

(8 hours → 20 minutes)

200+

Articles tagged monthly

Automatic categorization

4

Custom categories

Tracked week over week

"Setting up Briifd's AI tagging was straightforward—we had it running in minutes. Now it saves us 8 hours every week. We can see exactly which parties are being blamed and track how that shifts over time. The automatic categorization is incredibly accurate."

— Director of Client Services

Tier 1 PR Agency

Want to see how this works for your clients?

Schedule a Demo See Pricing

How it works

From inbox chaos to client-ready coverage in four simple steps

1

Forward your alerts

Works with any email-based monitoring service (Google Alerts, paid platforms, or RSS). Just forward them to your Briifd inbox.

2

We organize by client

Each client has their own collection with their own context. Set up goals, key messages, and what to watch for.

3

Get relevant analysis

Opportunities and crises flagged based on what THIS client cares about. Not generic sentiment — contextual analysis.

4

Report faster

Everything's ready when you need it. Daily, weekly, or monthly — same data, one click.

Pricing

Transparent pricing for serious intelligence

No hidden enterprise quotes. No annual lock-in. Pay for the clients you serve.

Platform Base

$1,000 /month

2 clients included

  • Unlimited articles
  • AI analysis frameworks
  • Branded reports

Additional Clients

$400 /month

per additional client

Scale as you grow—add clients as needed with no long-term commitment.

White-Glove Setup

$1,500

one-time per client

We handle setup, AI training, and framework design.

Most Common

5-Client Agency

$2,200 /month

$26,400/year

$1,000 + $400 × 3 additional clients

Schedule a Demo See full pricing details →

What used to take 1-2 hours now takes 15 minutes

50+

articles imported

15

minutes to report

45-90

minutes saved per cycle

Frequently asked questions

Everything you need to know about Briifd

Each client collection has a unique email address. Set up your monitoring service (Google Alerts, paid platforms, etc.) to auto-forward to that address. We automatically parse the alerts, scrape the articles, and organize them in your dashboard.
We work with any email-based media alert service including Google Alerts, paid monitoring platforms, and more. If it can send an email, we can process it. We also auto-scrape most news articles to pull full text and impressions.
Yes — we complement your existing monitoring tools, not replace them. Keep using your current monitoring service (paid platforms or even free Google Alerts) for media tracking. Forward their alerts to Briifd for deeper organization, strategic analysis, and client-ready reporting.
Generic tools give every article the same sentiment score regardless of context. Briifd lets you set up each client's specific goals, key messages, and what to watch for. Our AI analyzes sentiment against THAT context, so the same article might be an opportunity for one client and neutral for another.
Absolutely. Your coverage is organized once, but you can create daily, weekly, or monthly reports from the same data with one click. No more starting from scratch for each report type.
Most teams are up and running in under 15 minutes. Create a collection for your first client, set up the forwarding rule in your email, and you're ready to go. Adding client context (goals, key messages) takes another few minutes but dramatically improves analysis quality.
Yes! We offer a 7-day free trial with no credit card required. You'll have full access to all features so you can see exactly how much time Briifd saves you.

Ready to get your coverage under control?

Join PR teams who've cut their reporting time from hours to minutes.

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